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Motorsports Sponsorship Spending To Increase To $3.51 Billion in 2011
Signaling a slight resurgence of corporate interest in motorsports marketing, North American-based companies will spend an estimated $3.51 billion to sponsor teams, tracks and sanctioning bodies this year, up 4.2 percent from $3.37 billion spent in 2010, according to IEG Sponsorship Report, the world's leading authority on sponsorship.


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